"SFE Manager showed a significant impact in improving coaching with increased skill levels (up to 40% improvement over 6 months)."
– Business Operations Director
“It’s very motivational, because you can see exactly what you have to achieve to progress.”
– Sales Representative
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Key benefits of SFE Manager are:
- Increase in selling quality
- Identification of competencies that drive sales performance
- Up to 20% increase in manager coaching time
- Better recruiting decisions
- More effective performance management
Providing these benefits in one easy-to-use package:
- Instantly capture skills, behaviors and competencies, in real time, by the sales person’s manager
- Automate integration of CRM/SFA (activity) and sales/Rx data.
- Integrate corporate competency or leadership behavior models
- Measure skills and physician call quality using descriptors
- Integrate coaching, training and development
- Use "SMART" objective setting and tracking
- Collate data throughout year and electronic appraisal/review
- Use off-line capability for maximum flexibility and Instant Information capture
Maximizing coaching effectiveness by integrating sales, activities and competencies.
In today’s crowded and competitive markets, how will your company gain a competitive advantage?
Every company does this:
Sales performance is measured and benchmarked against market competition and sales goals.
Some companies do this:
Sales data is linked to activities data such as contact rate, reach, frequency, etc.
Few companies do this:
Competencies and behaviors are linked to sales and activity performance, and measured against well-understood standards. Objectives are agreed to and tracked. This increase in selling quality gives the company an advantage over the competition.
In today’s market, it is accepted that competencies, skills and behaviors of sales people, especially when observed interacting with customers, are strong predictors of performance. But this key information is often not captured or tracked effectively, and is seldom linked in an accessible way to sales performance. That’s where CSL’s SFE Manager comes in.
SFE Manager represents a paradigm shift in coaching effectiveness as shown by pharmaceutical companies that have deployed the system.
 Learn more about SFE Manager.
Download SFE Manager Brochure (PDF file, 2.1MB)
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