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Key benefits of KAPPA:
- Allows the planning, execution, evaluation and follow-up to take place in the same system
- Captures and tracks soft and hard information
- Works with your existing information and information systems
- Fills the gaps in these systems and processes, flexibly and cost-effectively
- Fully integrated with CSL’s applications – KPI Dashboard, SFE Manager, Incentives Manager Plus
- Works on and off-line — a “must” for sales people
Account Planning • Business Planning •
Account Performance Tracking
Success through collaboration, sharing and
follow-through
KAPPA enables your business/account plans to be developed by a team, and shared across that team, and a wider audience. Your plans then become a living process which can be tracked, measured, and updated.
Because KAPPA is a software application woven into your systems, it can do this collaboratively, without the need for team members to be together at the same time. What’s more, it uses your existing data so that there is no duplication of information in a parallel system.
Qualitative “soft” data:
One of the most valuable, but so often, lost types of data, for example:
» Attitudinal data on the characteristics of the account personnel, who are the “movers and shakers” of your company, and how they interact
» Likely changes in the prescribing guidelines and formulary status
» Actions and attitudes towards competitors
» Data that needs to be systematically captured, but then to be useful, tracked.
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